IDEA BOOKS - Prada 365 Photographs Box set

PRADA 365 Photography Box Set

Rather than building its SS17 around a single theme or idea, Italian fashion house Prada decided to create its campaign around five different visual narratives. The campaign brings together still photography and films in a unique way and bring the collection’s story to life. The five themes which act as the basis for the campaign include Pathways, Frontiers, Stations, Exits and Terrains.